Last week, it has been confirmed that Google has pushed out a small update into the Panda filter.
A Google spokesperson said,”We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users.” They added, “This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year.”
Google Panda is a filter added to Google’s search engine algorithm to produce better and relevant search engine results for its users. Panda updates are manually pushed out as opposed to a roll out people are thinking because of the recent complaints seen in various webmaster threads and forums.
Google said that “this update incorporates some new signals that help differentiate between higher- and lower-quality sites.” Because of this, some websites may have a higher ranking after this most recent update.
These are the previous Google Panda Updates rolled out before:
- Panda Update 1.0: February 24, 2011
- Panda Update 2.0: April 11, 2011 (about after 7 weeks)
- Panda Update 2.1: May 10, 2011 (about after 4 weeks)
- Panda Update 2.2: June 16, 2011 (about after 5 weeks)
- Panda Update 2.3: July 23, 2011 (about after 5 weeks)
Google Update 2.1 and 2.3 are estimated dates. They might have rolled it out earlier or later than those dates but if you observe the updates, it seems that Google reruns its Panda algorithm about every month. This means some websites’ rankings may improve while some may see traffic drops.
The change that people are mostly hoping with every Panda update is for an improved site ranking when they first got hit by Panda. If you are working with a company offering outsourced SEO, like 365Outsource.com, ensure that they offer high quality and original content. 365Outsource.com offers services such as SEM and SEO, link building, video production, and Google Places SEO. Visit www.365outsource.com to learn more about their latest products.