Bring Huge Traffic Back to your Site in 5 Easy Steps

Posted on March 6, 2013 by admin

Is your site no longer driving the right number of leads it used to get?   Take a closer look at your website and do a quick check on what is missing. Is your web design too static or outdated? Are you giving your site visitors the content they need? Is it properly optimized for [...]

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Meta Title Changes on Google’s SERPs

Posted on March 5, 2013 by admin

It seems like Google has started modifying the way meta tags are written in search results by including colon and brand names on them. In the past, Google simply uses the title tags data you input into your site’s source code. According to an article from seroundtable.com, Google has started adding the company’s brand name [...]

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Let Go of Small Tasks and Start Delegating

Posted on February 19, 2013 by admin

Do you spend a lot of time on your computer, reading and answering tons of emails? Are you always working on so many tasks that an 8-hour workday doesn’t seem enough? Are there times when you ‘re itching to hire more staff but you’re not sure if they can do the job as efficiently as [...]

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How to Boost Your Online Credibility through Your Website

Posted on February 14, 2013 by admin

“How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin     Bestselling author and entrepreneur Seth Godin is right – there are so many ways to be amazing these days that it’s almost a shame not to strive to be one. These [...]

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How to Make Customers Fall in Love with your Brand

Posted on February 11, 2013 by admin

In the advent of Facebook likes, many companies assume that customers like their pages because they love the brands that represent them. In truth, it is not always the case. A study conducted by IBM entitled Why People Follow Brands reveals that customers are more pragmatic than emotional. They like a certain Facebook page just [...]

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Does Your Business Need a Mobile Strategy?

Posted on February 7, 2013 by admin

The mobile technology boom enables consumers to have more power over the brands they choose to engage with. As more people opt for handheld devices, you are probably wondering if it’s necessary to add a mobile strategy to further boost your brand visibility online.   Here are some considerations which could help you decide whether [...]

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Email Marketing: Reaching More Customers at a Lesser Cost

Posted on February 4, 2013 by admin

An often overlooked yet extremely important channel in the online marketing mix is email marketing. With the popularity of viral videos, search engine optimization, and social media, many business owners fail to see the cost-efficiency and effectiveness of a properly executed email campaign.   The Email Intelligence Report Q3 2012 from ReturnPath  shares that email marketing continues [...]

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Are You Optimizing the Benefits of your Social Business Profile?

Posted on January 25, 2013 by admin

A study from the Harvard Business Review Analytics Services report “The New Conversation: Taking Social Media from Talk to Action“  reveals that a large percentage of organizations are still hesitant to get serious about social. Two-thirds of users surveyed had no formalized social media strategy, and just 7% had integrated social media into their overall [...]

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The Importance of Knowing your Customers’ Lifetime Value

Posted on January 24, 2013 by admin

Many startups blindly execute marketing strategies without much research or scientific basis. Some simply follow the marketing bandwagon: launch a website, pay SEO experts to rank them on top of search pages, join tradeshows, setup a social media page, print flyers, and so on.  But at the end of the day, a lot of them [...]

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Why Small Businesses Should Start Blogging Now

Posted on January 16, 2013 by admin

‘Blogging’ has become an accepted addition to our vocabulary. But many startups still don’t know how to tap into this highly beneficial platform. Over 345 million people view more than 2.5 billion blog pages each month – and that’s on WordPress alone.   As a business owner, just imagine how many customers you can reach [...]

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