As competition becomes tougher, you’re probably thinking how to further drive your lead generation strategy without exceeding your marketing budget. So I listed down some of the SEO services you can maximize for lead generation and lead nurturing. Find out how you can use them efficiently to help drive your ROI.
People use search engines, online business listings, review sites, and more to find the products or services they’re looking for. Most of them choose from the list available on the first page of search results and don’t anymore bother searching on the second page. This means that if you’re not on the first page of Google, Yahoo! or Bing, you may be missing out on valuable potential customers.
If you’re a small business owner and would like to make the most of your potential customers within our area, make sure your business listings are properly optimized in Google+ local, Yahoo and Bing local, and Yelp among others.
As attention becomes a commodity these days, consumers have more power to choose which brands to engage with, what products to buy, and what companies to endorse. They want fresh, relevant, and useful information in real time.
If you already have an SEO-friendly website, you should consider starting a company blog if you don’t have one just yet. A well-written blog post benefits you in three ways – you are able to establish your thought leadership in your industry, your blog can serve as a great platform for link building which helps you stay on top of search engine results, and you can engage your audience with information they’d be excited to read each time they visit your website.
An effective blog helps increase the time your visitors stay on your page, thus increasing the chances of them buying your products and/or services.
Word-of-mouth is still the most effective way to establish your brand credibility to your potential customers. With the availability of a more sophisticated technology that is social media, people are relying more and more on recommendations from peers, family members, and anyone within their network of connections.
Instead of bragging about how great your products and services are, establish a dialogue with your existing customers. Create a social community where you can share pieces of information relevant to your target market. Share helpful tips, interesting articles relevant to your brand, compelling videos, infographics, and other visual content to keep them engaged.