Companies worldwide choose to outsource SEO to make sure that they get maximum online visibility. Outsourcing companies are working harder than ever to get top rankings for their clients. Here are some strategies which can help achieve SEO success – even with Panda rolling.
Key Performance Index KPI
Measure success using actionable KPIs. Make sure that you make maximum use of actionable data. How would you know if your SEO metrics are useless? Here are a few:
Average position and Impressions are said to be useless because Google varies your position by geographic locale, when you’re logged in they give you personalized results, and past-user behavior or cookies which aren’t logged in.
Page views, Visits and Average time spent which are measured.