SEO is a process where a web page/site generates enough traffic to create an organic listing in Google search results for itself. Major search engines like as Google, Yahoo and Bing trace content on the web pages and weigh their relevance for ranking. Considering that research has proven that internet users rely more on using organic results to be relevant; the ideal for your business website is to appear on natural listings. Furthermore, social media marketing is becoming a bigger influence for search with Facebook and Twitter’s revolutionizing platforms for marketers worldwide.
Also another indicator to taking social media marketing seriously is the launch of Google’s +1 button for websites. These are all potential signals to improving search quality through recommendations among your social network with additional impacts to Google crawling or re-crawling the page in response to an impression or click. With this in mind, SEO and social media marketing are an opportunity to build your brand, reaching millions using personalized marketing that is effective because you deserve to be in control of your online reputation.
To maintain effective brand management, outsource your SEO by hiring a team who is experienced and committed to methodologies that work and provide web analytics to define goals and prove results. This work starts by building a great website for your business and optimizing the keyword research, consistent task submission for content creation that has strong link building, and have access to industry insight and technology that will leverage you from your market.