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Community Moderation: How to Protect Your Brand in Online Communities

A community will not be called such without its members. Contributors create user-generated content, which provides much of the buzz around the brand. It’s the community that gives customers an idea of what to expect from a company, and what kind of people they attract. With all these said, it’s important that someone is managing …

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Email Marketing: Reaching More Customers at a Lesser Cost

An often overlooked yet extremely important channel in the online marketing mix is email marketing. With the popularity of viral videos, search engine optimization, and social media, many business owners fail to see the cost-efficiency and effectiveness of a properly executed email campaign.   The Email Intelligence Report Q3 2012 from ReturnPath  shares that email marketing continues …

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Are You Optimizing the Benefits of your Social Business Profile?

A study from the Harvard Business Review Analytics Services report “The New Conversation: Taking Social Media from Talk to Action”  reveals that a large percentage of organizations are still hesitant to get serious about social. Two-thirds of users surveyed had no formalized social media strategy, and just 7% had integrated social media into their overall …

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