June 2010

Call center outsourcing has become a part of the economic backbone of a number of countries in recent years, with the United States as the primary client for such services. Despite the economic situation, the industry is alive and healthy, with more locations and employees each year. As the numbers expand, however, the nature of the business remains the same.

The practice of marketing is one that needs to evolve, despite its existence in one form or another for centuries now. One of the more modern transformations of the old practice is eMarketing, which is the use of modern developments in communication to get the message across.

Outsourcing has become one of the foremost business practices of the world’s largest companies. When manufacturing companies decided to outsource their production to areas closer to the raw materials, it was unlikely they expected many industries to follow suit. However, one of the largest industries to move operations from the main branch to smaller offshore branches has been the IT industry.

Companies looking for a new way to increase their customer base look to the Internet. SEO outsourcing and cheap hosting plans combined are a cost-effective way to maintain a business website. However, that does not mean that the process is easy. Getting a website hosted and ready can be taxing, but the more difficult part is getting people directed to the site. This is what search engine optimization (SEO) is for.

The Philippines is now the second largest offshoring services provider in the world, second only to India. American companies that are outsourcing jobs take advantage of the large talent pool, the manageable rates, and the affinity with the English language that the country has to offer. With the gap between the Philippines and India as outsourcing services providers closing, the number of employment opportunities available is set to expand.

Nowadays, it is not uncommon for a company to outsource part of its operations or “back office” needs. The trends indicate that this is likely to continue. Expert analysis suggests that more and more companies might decide to pursue this option. There are a number of advantages to this, and outsourcing business functions can be beneficial for the client company.

Business process outsourcing (BPO) is a business practice where companies outsource functions and services to a third-party company. It began as a practice of manufacturing companies to cut costs on transporting raw materials, but it has expanded to include customer service and technical support.