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The Five Elements of Content Writing Outsourcing that Ensure Quality Output

Content Marketing, Outsource / By

Many companies understand the value of content outsourcing as a way to generate quality content for their brand without spending a lot of their own time. Outsourcing comes with some challenges, however, especially if you don’t choose your outsource partner wisely. Here are the five elements of content writing outsourcing that ensure quality output: A […]

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Four Business Website Tips to Help Set Client Expectations

Content Marketing, Web Design and Development / By

Customers will only call or service “bad” when it fails to meet their expectations. Your customers have some idea what they’re looking for when they stumble upon your company’s website through search engines, but the information they find on your website or downloadable materials can alter their expectations. Having an overview of your services and

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Five Questions to Determine If You’re Doing Your Website Copy Right

Content Marketing, Web Design and Development / By

Almost every business has an official website, but many companies are making web copy mistakes that prevent them from maximizing the benefits of having their own website. Are you committing any errors that make your website less appealing and cost you sales or conversions? Here are five questions to help you find out.   Are

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Appreciation Leads to Action: Five Calls-to-Action for Your Thank You Page

Content Marketing / By

The “Thank You” page may be the last one in your eCommerce site’s sales process, but that doesn’t mean you shouldn’t put any effort into optimizing it. Default or template thank you pages are wasted opportunities. Customers who reach these pages have already confirmed they trust you and are interested in your products, so your

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Sync Your Social Media Strategy with Your Content Strategy

Content Marketing, Marketing, Social Media Marketing / By

When Scott Monty, head of social media for Ford Motor Company, said that content is the currency of social media, I couldn’t agree more.     If online attention is becoming a commodity, then fresh and relevant content helps you buy it. Content is what drives people to connect to social media. It’s what feeds

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