“Multi-phase design-build solution integrating BIM and Lean methodologies” is actual copy from an AEC firm’s project page. To a fellow architect or engineer, that sentence makes sense.
Many companies understand the value of content outsourcing as a way to generate quality content for their brand without spending a lot of their own time. Outsourcing comes with some challenges, however, especially if you don’t choose your outsource partner wisely. Here are the five elements of content writing outsourcing that ensure quality output: A
The Five Elements of Content Writing Outsourcing that Ensure Quality Output Read More »
One or two instances of bad grammar can bring down an otherwise excellent marketing copy. Even one minor typographical error can put off potential clients and make you lose leads in just an instant. In business today, a good grasp of English grammar is a basic necessity. It is almost unforgivable for some to
How Good Grammar Improves Sales Read More »
A blog is a good way to give your brand a voice and keep your website updated with fresh, relevant content. If you don’t have a blog for your business yet, it’s time to get started. Setting up a blog is fairly simple if you follow these steps. Determine Your Blog’s Goal You’re
Starting a Business Blog in Eight Simple Steps Read More »
Customers will only call or service “bad” when it fails to meet their expectations. Your customers have some idea what they’re looking for when they stumble upon your company’s website through search engines, but the information they find on your website or downloadable materials can alter their expectations. Having an overview of your services and
Four Business Website Tips to Help Set Client Expectations Read More »
Almost every business has an official website, but many companies are making web copy mistakes that prevent them from maximizing the benefits of having their own website. Are you committing any errors that make your website less appealing and cost you sales or conversions? Here are five questions to help you find out. Are
Five Questions to Determine If You’re Doing Your Website Copy Right Read More »
Online marketers often run into problems when trying to think of unique ideas for content. If you’ve been running a marketing campaign that’s already churned out a lot of high-quality content, you can repurpose them to create something new. As public relations expert Denise Graveline says, the idea is to “wring every last bit of
Four Tips for Effective Content Repurposing Read More »
The “Thank You” page may be the last one in your eCommerce site’s sales process, but that doesn’t mean you shouldn’t put any effort into optimizing it. Default or template thank you pages are wasted opportunities. Customers who reach these pages have already confirmed they trust you and are interested in your products, so your
Appreciation Leads to Action: Five Calls-to-Action for Your Thank You Page Read More »
Content marketing is more than just a buzzword; it’s a business strategy that’s here to stay for years to come. People use the internet to consume all types of content – from videos, blog posts, and news articles to white papers, social updates, and eBooks. It’s only fitting that marketers start focusing on this area,
Which Content Strategies Produce the Best ROI? Read More »
Content marketing is the foundation for creating and growing a targeted following, it could lead to better search rankings, improve lead generation, and drive your lead nurturing strategies. While content creation can be done in-house, experts agree that this may lead to lost time and resources and mediocre results. Truth is, only you can
Is 2013 the Best Time to Outsource Content? Read More »
