December 2012

“Why will I pay for a company website if I can set up a Facebook brand page for free?” In a recession-driven economy, this is one of the most common questions I hear from small business owners: “Do I really need a website when I already have a Facebook page?” It’s a fair question. When

An informative and engaging website is a must for startups who want to command a strong online presence. Template-driven web designs, while convenient to setup and maintain, have several limitations. These formats typically don’t have the flexibility to adapt to the needs of a growing business.   Employing in-house designers can be costly, especially for

As times change, many aspects of marketing are proving to be worthy of outsourcing. In today’s information-rich landscape, social marketing, online lead generation, and customer analytics are only some of the tasks small business owners should leave to experts outside their organization. Marketing requires a great deal of specialization and expertise, outsourcing this function will