2026 Ad Spend Acceleration & AI Automation: Why Philippine Digital Marketing Teams Now Own the Strategy-Execution Split
The strategy-execution divide that US agencies built their offshore marketing models around has already collapsed.
Social Media Marketing
Production-Ready Code From Day One: How Philippine Web Dev Teams Avoid Technical Debt While Building Fast
Technical debt can represent 20–40% of a company’s total technology estate value, according to a Leanware analysis of development economics, and engineers spend roughly a third of their time servicing it instead of writing new features.
How Social Media Changed Business for the Better
Connecting users is social media’s original intent, but in the last decade, social media platforms have evolved to serve other purposes. Tech-savvy brands have learned how to leverage social media as valuable business tools and resources. Now, businesses across many industries use social media networks to generate better leads, increase conversions, and improve their brand
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Facebook Hashtags: How Do They Work and What are They For?
Twitter has been using hashtags since 2007, and it was only a matter of time until other social media sites followed suit. Instagram, Pinterest, and even Flickr use hashtags. When Facebook launched its own hashtags, it wasn’t a move to directly compete with Twitter. They launched hashtags to follow current social network norms and provide
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The Four Building Blocks of a Successful Online Community
Building an online community around your brand is more important than ever thanks to social media. Having a community of brand advocates and happy customers provides many benefits to businesses of every size and niche. Some of these benefits include: No need to hard-sell all the time: An active, loyal community will start their
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Three Effective Social Customer Care Tips from Successful Businesses
Social media has completely changed how businesses handle their marketing, and has been altering the way companies deal with customer service. Many successful companies now use social media as a customer service channel to respond to complaints and inquiries. These days, ignoring comments, questions, and complaints on your social media channels can be just as
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Five Steps to Develop Your Social Media Strategy
You can’t enter a battle without a strategy, so you can’t expect to outshine your competition on social media channels without one either. Many businesses create social media accounts and post on them from time to time without a solid plan. If you haven’t started with social media marketing yet, or already have accounts on
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How to Create a Social Media Policy in the Workplace
Much has been written about social media – from new and existing social networks and its effects on modern communication, to best practices and trends to watch out for year after year. As its popularity grows, so does its influence on many aspects including its impact in the workplace. Nowadays, a number of
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Sync Your Social Media Strategy with Your Content Strategy
When Scott Monty, head of social media for Ford Motor Company, said that content is the currency of social media, I couldn’t agree more. If online attention is becoming a commodity, then fresh and relevant content helps you buy it. Content is what drives people to connect to social media. It’s what feeds
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