Social Media Marketing

Facebook Hashtags: How Do They Work and What are They For?

Twitter has been using hashtags since 2007, and it was only a matter of time until other social media sites followed suit. Instagram, Pinterest, and even Flickr use hashtags. When Facebook launched its own hashtags, it wasn’t a move to directly compete with Twitter. They launched hashtags to follow current social network norms and provide …

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Three Effective Social Customer Care Tips from Successful Businesses

Social media has completely changed how businesses handle their marketing, and has been altering the way companies deal with customer service. Many successful companies now use social media as a customer service channel to respond to complaints and inquiries. These days, ignoring comments, questions, and complaints on your social media channels can be just as …

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Sync Your Social Media Strategy with Your Content Strategy

When Scott Monty, head of social media for Ford Motor Company, said that content is the currency of social media, I couldn’t agree more.     If online attention is becoming a commodity, then fresh and relevant content helps you buy it. Content is what drives people to connect to social media. It’s what feeds …

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