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Community Moderation: How to Protect Your Brand in Online Communities

A community will not be called such without its members. Contributors create user-generated content, which provides much of the buzz around the brand. It’s the community that gives customers an idea of what to expect from a company, and what kind of people they attract. With all these said, it’s important that someone is managing …

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The Five Elements of Content Writing Outsourcing that Ensure Quality Output

Many companies understand the value of content outsourcing as a way to generate quality content for their brand without spending a lot of their own time. Outsourcing comes with some challenges, however, especially if you don’t choose your outsource partner wisely. Here are the five elements of content writing outsourcing that ensure quality output: A …

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Is SEO Outsourcing the Right Choice for Your Small Business?

Through the years, SEO has become more and more complicated; sometimes requiring more time than a small business owner has. For many, the solution was to outsource portions of their online marketing efforts. Particularly link building and content creation. But is outsourcing really a better alternative to building an in-house SEO team? Here are some …

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Web Development Outsourcing: Filling the Knowledge Gap & Growing Your Business

A business starts with an idea. While conceptualizing, you list down all the services you want to offer – and not all of them may necessarily be suited to your expertise. This doesn’t have to be a bad thing but it does mean you will need some help. When setting up and growing your business, …

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Google Moves to Encrypt All Search Activity, Except for Ad Clicks

Google started encrypting searches for all users logged into their Google accounts two years ago, and for searches done through the Chrome omnibox earlier this year. This month, the company confirmed that they are “now working to bring this extra protection to more users who are not signed in.” Secured or encrypted searches withhold search …

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Four Business Website Tips to Help Set Client Expectations

Customers will only call or service “bad” when it fails to meet their expectations. Your customers have some idea what they’re looking for when they stumble upon your company’s website through search engines, but the information they find on your website or downloadable materials can alter their expectations. Having an overview of your services and …

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Five Questions to Determine If You’re Doing Your Website Copy Right

Almost every business has an official website, but many companies are making web copy mistakes that prevent them from maximizing the benefits of having their own website. Are you committing any errors that make your website less appealing and cost you sales or conversions? Here are five questions to help you find out.   Are …

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