Month: September 2010

Why Outsourcing to the Philippines is Different

Business process outsourcing existed in the Philippines as well as some other parts of Asia since the late 1990s. Back then you couldn’t find an office providing SEO outsourcing or IT outsourcing for clients overseas. Recently, however, outsourcing to the Philippines has been on the rise.

Give Outsourcing a Break

Practically everyone is talking about technology or SEO outsourcing or offshoring. These have probably been the biggest tech topics for the past couple of years. Of course, for people in developed countries, outsourcing looks like a lot of skilled tech workers getting laid off. SEO outsourcing is much more than that. Once you take a step back and look at the larger issues, you will be able to truly appreciate the value of companies who outsource to the Philippines.

Outsourcing to the Philippines: The Facts

Offshore outsourcing is becoming a popular way for companies to expand their services without having to spend as much. It is also a great way to globalize their business. A good offshore destination is a place where a company can transfer its processes with minimal issues and problems. Outsourcing to the Philippines is worth it because of its thriving outsourcing industry.

Going Offshore for SEO Outsourcing

SEO outsourcing is a very competitive industry. Companies have to have an edge over everyone else for clients to notice them. They also have to consider performance, speed, and quality of the work done for them. At the same time, these companies need to cut costs while driving more revenue and delivering better service.

An Effective Online Marketing Campaign

The success of an online marketing campaign is not something that you can definitely measure. It’s not an exact science. There are metrics, though, that can help you get an idea if you are going in the right direction. These metrics are helpful in evaluating the overall success of the campaign. It helps you decide on the direction of your SEO outsourcing efforts.

SEO Outsourcing for the Manufacturing Industry

Manufacturing firms have an interesting situation when it comes to SEO and SEO outsourcing. The biggest names barely need any SEO, since the sheer weight of the brand and name ensure that it gets a lot of prominence. Look up “Toyota” or “General Electric” on the Internet and the first batch of results will always contain a link to the company’s website.

Quality Assurance for Offshore Outsourcing

When it comes to any given task, there must always be something or someone in place to ensure quality. There are standards to be met, even within SEO outsourcing, that determine whether or not something is good enough to be considered a product of the company it came from.

Reporting and Its Uses for SEO Outsourcing

For any given company that decides to engage in SEO outsourcing, there will always be a clear need to keep updated on how the service provider is doing. The basic reason any enterprise decides to outsource any aspect of its operations is to cut costs without sacrificing too much in terms of productivity.

Philippines Outsourcing Among Top Destinations

Philippines outsourcing has emerged as one of the top destinations worldwide, according to the Insurance & Technology Magazine. The country is increasingly targeted for its high English literacy rate, making it second only to India in the global BPO market.

More Banks Outsourcing Processes

A lot of US banks lately are turning to outsourcing companies to take care of their nonessential business processes. Research reports suggest that, in a few years, the bank BPO industry will nearly double its 2008 earnings. That’s quite a jump: the banking industry invested $38.1 billion in business process outsourcing pursuits in 2008, and that’s expected to rise to more than $ 67 billion in 2015.

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