The success of an online marketing campaign is not something that you can definitely measure. It’s not an exact science. There are metrics, though, that can help you get an idea if you are going in the right direction. These metrics are helpful in evaluating the overall success of the campaign. It helps you decide on the direction of your SEO outsourcing efforts.
What exactly needs to be done? First, make sure that your marketing plans are straightened out. While you have an overall objective of improving your business, there should be specific goals as well, like introducing a new product or service, building brand awareness, or attracting customer traffic within a set amount of time. Different goals will involve different evaluation methods.
The easiest way to assess the effectiveness of your online marketing campaign is to track how many people actually visit your website. SEO outsourcing will help you improve your website traffic. This technique increases your website’s page ranking, making it more visible to other people. Since links, both inbound and outbound, are very important for SEO, you may find that it will be a good decision to outsource link building, too. Most companies have both services, so it will not be too much trouble getting both done.
Compare your sales before, during and after you are done with your online marketing campaign. Doing so will allow you to know for sure if your sales have increased. Since marketing usually has a delayed effect, measuring your sales after your campaign will provide more value.
SEO outsourcing will help your online marketing campaign a lot. When your website ranks better in search engine result pages, customers will be aware of your brand and will continue buying your product or service. You should also continue to outsource link building just so you’re sure that you are maintaining the level of traffic that is healthy for your website’s online presence.
Log the number of hits on your site before and after your campaign. Your website host should have a site meter and should be able to generate weekly, monthly or even daily reports. If you have your own web server, software that can generate these reports will be a great investment. When you have your hit report, compare the data to the number of sales you made. Do you have a good ratio? If you do, then your online marketing campaign was a success.