Month: April 2013

Achieving Brand Empathy through Outsourcing

It’s true – the level of empathy between brands and consumers is decreasing. The loyalty gap widens as more brands offering similar products and services vie for the attention of the same target customers.   Some companies fail to take advantage of outsourcing simply because they fear that the outsourcing

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How to Create a Social Media Policy in the Workplace

Much has been written about social media – from new and existing social networks and its effects on modern communication, to best practices and trends to watch out for year after year.   As its popularity grows, so does its influence on many aspects including its impact in the workplace.

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