Online marketers often run into problems when trying to think of unique ideas for content. If you’ve been running a marketing campaign that’s already churned out a lot of high-quality content, you can repurpose them to create something new. As public relations expert Denise Graveline says, the idea is to “wring every last bit of …
Twitter has been using hashtags since 2007, and it was only a matter of time until other social media sites followed suit. Instagram, Pinterest, and even Flickr use hashtags. When Facebook launched its own hashtags, it wasn’t a move to directly compete with Twitter. They launched hashtags to follow current social network norms and provide …
Facebook Hashtags: How Do They Work and What are They For? Read More »
Building an online community around your brand is more important than ever thanks to social media. Having a community of brand advocates and happy customers provides many benefits to businesses of every size and niche. Some of these benefits include: No need to hard-sell all the time: An active, loyal community will start their …
The Four Building Blocks of a Successful Online Community Read More »
The “Thank You” page may be the last one in your eCommerce site’s sales process, but that doesn’t mean you shouldn’t put any effort into optimizing it. Default or template thank you pages are wasted opportunities. Customers who reach these pages have already confirmed they trust you and are interested in your products, so your …
Appreciation Leads to Action: Five Calls-to-Action for Your Thank You Page Read More »
