Month: July 2013

Facebook Hashtags: How Do They Work and What are They For?

Twitter has been using hashtags since 2007, and it was only a matter of time until other social media sites followed suit. Instagram, Pinterest, and even Flickr use hashtags. When Facebook launched its own hashtags, it wasn’t a move to directly compete with Twitter. They launched hashtags to follow current social network norms and provide …

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The Four Building Blocks of a Successful Online Community

Building an online community around your brand is more important than ever thanks to social media. Having a community of brand advocates and happy customers provides many benefits to businesses of every size and niche. Some of these benefits include:   No need to hard-sell all the time: An active, loyal community will start their …

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Appreciation Leads to Action: Five Calls-to-Action for Your Thank You Page

The “Thank You” page may be the last one in your eCommerce site’s sales process, but that doesn’t mean you shouldn’t put any effort into optimizing it. Default or template thank you pages are wasted opportunities. Customers who reach these pages have already confirmed they trust you and are interested in your products, so your …

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