Month: May 2013

Three Effective Social Customer Care Tips from Successful Businesses

Social media has completely changed how businesses handle their marketing, and has been altering the way companies deal with customer service. Many successful companies now use social media as a customer service channel to respond to complaints and inquiries. These days, ignoring comments, questions, and complaints on your social media channels can be just as …

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The Perks of Modern Marketing

Consumers are tired of being marketed to, thus making traditional outbound marketing less effective. Today’s marketers need to take advantage of the modern ways in which consumers engage with brands, and learn how they arrive at their decisions to purchase products and services.   Enterprise-level companies, having established their own set of rules and methodologies, …

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