May 2013

Consumers are tired of being marketed to, thus making traditional outbound marketing less effective. Today’s marketers need to take advantage of the modern ways in which consumers engage with brands, and learn how they arrive at their decisions to purchase products and services.   Enterprise-level companies, having established their own set of rules and methodologies,

In an interesting article written by Keith Ferrazzi of Harvard Business Review, he says that lack of context causes miscommunication in the virtual workplace. And he’s right. It’s easier to sense tension among peers if you can see them face to face in a meeting than when they’re speaking with you in a teleconference call.