Social media has completely changed how businesses handle their marketing, and has been altering the way companies deal with customer service. Many successful companies now use social media as a customer service channel to respond to complaints and inquiries. These days, ignoring comments, questions, and complaints on your social media channels can be just as […]
You can’t enter a battle without a strategy, so you can’t expect to outshine your competition on social media channels without one either. Many businesses create social media accounts and post on them from time to time without a solid plan. If you haven’t started with social media marketing yet, or already have accounts on
For most marketers, knowing how much budget to allot for SEO can be challenging. Many of them only understand the basics of search marketing, without a clue on how much time and effort are involved in managing those rankings. For the benefit of those who are new to SEO, here are the common pricing
Consumers are tired of being marketed to, thus making traditional outbound marketing less effective. Today’s marketers need to take advantage of the modern ways in which consumers engage with brands, and learn how they arrive at their decisions to purchase products and services. Enterprise-level companies, having established their own set of rules and methodologies,
In an interesting article written by Keith Ferrazzi of Harvard Business Review, he says that lack of context causes miscommunication in the virtual workplace. And he’s right. It’s easier to sense tension among peers if you can see them face to face in a meeting than when they’re speaking with you in a teleconference call.