Marketing

Ensuring Your Marketing Campaign’s Success through Integration

One of the keys to a successful marketing campaign is to promote your brand where your consumers are, but what if they’re on multiple media channels? Having multiple marketing campaigns on multiple platforms can help you reach your target market and improve your brand’s exposure, but true success can only happen through integration. You need to make …

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Surviving the Online Marketplace: How NOT to be a Commodity

One of the most challenging ways of staying relevant to your market is avoiding commodification. This phenomenon is prevalent in the online marketing world: you offer an innovative product or service, you enjoy initial success, and everyone else follows suit. Soon your innovative solution becomes just another commodity.   To survive the online marketplace, you …

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The Perks of Modern Marketing

Consumers are tired of being marketed to, thus making traditional outbound marketing less effective. Today’s marketers need to take advantage of the modern ways in which consumers engage with brands, and learn how they arrive at their decisions to purchase products and services.   Enterprise-level companies, having established their own set of rules and methodologies, …

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Managing the Customer Experience: A How-to Guide

Every company is different and customer service management varies from one industry to the other. Some have a dedicated customer relations department that handles all consumer concerns. There are those who expect the marketing team to take care of the complaints, especially if it’s about promotions and pricing. Other companies rely on its sales team …

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Sync Your Social Media Strategy with Your Content Strategy

When Scott Monty, head of social media for Ford Motor Company, said that content is the currency of social media, I couldn’t agree more.     If online attention is becoming a commodity, then fresh and relevant content helps you buy it. Content is what drives people to connect to social media. It’s what feeds …

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