As the first quarter of 2013 draws to a close, business owners who didn’t take advantage of outsourcing in previous years are probably wondering if this is still a great time to get an outsourcing partner. Well, I say that there’s no better time to get one but now. I’ve said this many times, […]
The Race to the Top: Outsourcing Your Way to Business Success Read More »
Every company is different and customer service management varies from one industry to the other. Some have a dedicated customer relations department that handles all consumer concerns. There are those who expect the marketing team to take care of the complaints, especially if it’s about promotions and pricing. Other companies rely on its sales team
Managing the Customer Experience: A How-to Guide Read More »
When Scott Monty, head of social media for Ford Motor Company, said that content is the currency of social media, I couldn’t agree more. If online attention is becoming a commodity, then fresh and relevant content helps you buy it. Content is what drives people to connect to social media. It’s what feeds
Sync Your Social Media Strategy with Your Content Strategy Read More »
“What kind of site should we create?!” I’ve heard this question from clients many times in the past. And as more websites continue to become a profit-generating medium, the same question continues to haunt many of today’s businesses owners who try to tap into this channel. Whether you’re thinking of a web design
Things to Consider Before Designing Your Site Read More »
Is your site no longer driving the right number of leads it used to get? Take a closer look at your website and do a quick check on what is missing. Is your web design too static or outdated? Are you giving your site visitors the content they need? Is it properly optimized for search
Bring Huge Traffic Back to your Site in 5 Easy Steps Read More »
It seems like Google has started modifying the way meta tags are written in search results by including colon and brand names on them. In the past, Google simply uses the title tags data you input into your site’s source code. According to an article from seroundtable.com, Google has started adding the company’s brand name
Meta Title Changes on Google’s SERPs Read More »
Let’s say you already have an optimized website with great content and awesome design. Your pages are ranking well and traffic overview is good. The sad reality says over 90% of your page visitors won’t convert to sales right away. The good news is, remarketing gives you a chance to appeal to these potential
Remarketing Ads: Is it Necessary for Your Business? Read More »
The marketing strategy that used to work for your brand may no longer apply as times change. More and more communication channels are available for businesses to optimize. The modern consumer is more discerning than ever. Your competitors are possibly tapping an ROI-driven medium and you’re not. Brand repositioning requires a lot of
Is it Time to Reposition Your Brand? Read More »
