One of the most challenging ways of staying relevant to your market is avoiding commodification. This phenomenon is prevalent in the online marketing world: you offer an innovative product or service, you enjoy initial success, and everyone else follows suit. Soon your innovative solution becomes just another commodity. To
Consumers are tired of being marketed to, thus making traditional outbound marketing less effective. Today’s marketers need to take advantage of the modern ways in which consumers engage with brands, and learn how they arrive at their decisions to purchase products and services. Enterprise-level companies, having established their own
In an interesting article written by Keith Ferrazzi of Harvard Business Review, he says that lack of context causes miscommunication in the virtual workplace. And he’s right. It’s easier to sense tension among peers if you can see them face to face in a meeting than when they’re speaking with
As the first quarter of 2013 draws to a close, business owners who didn’t take advantage of outsourcing in previous years are probably wondering if this is still a great time to get an outsourcing partner. Well, I say that there’s no better time to get one but now.
Every company is different and customer service management varies from one industry to the other. Some have a dedicated customer relations department that handles all consumer concerns. There are those who expect the marketing team to take care of the complaints, especially if it’s about promotions and pricing. Other companies
When Scott Monty, head of social media for Ford Motor Company, said that content is the currency of social media, I couldn’t agree more. If online attention is becoming a commodity, then fresh and relevant content helps you buy it. Content is what drives people to connect to
“What kind of site should we create?!” I’ve heard this question from clients many times in the past. And as more websites continue to become a profit-generating medium, the same question continues to haunt many of today’s businesses owners who try to tap into this channel. Whether you’re
Is your site no longer driving the right number of leads it used to get? Take a closer look at your website and do a quick check on what is missing. Is your web design too static or outdated? Are you giving your site visitors the content they need? Is
It seems like Google has started modifying the way meta tags are written in search results by including colon and brand names on them. In the past, Google simply uses the title tags data you input into your site’s source code. According to an article from seroundtable.com, Google has started
Let’s say you already have an optimized website with great content and awesome design. Your pages are ranking well and traffic overview is good. The sad reality says over 90% of your page visitors won’t convert to sales right away. The good news is, remarketing gives you a chance
