Month: March 2013

Managing the Customer Experience: A How-to Guide

Every company is different and customer service management varies from one industry to the other. Some have a dedicated customer relations department that handles all consumer concerns. There are those who expect the marketing team to take care of the complaints, especially if it’s about promotions and pricing. Other companies rely on its sales team …

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Sync Your Social Media Strategy with Your Content Strategy

When Scott Monty, head of social media for Ford Motor Company, said that content is the currency of social media, I couldn’t agree more.     If online attention is becoming a commodity, then fresh and relevant content helps you buy it. Content is what drives people to connect to social media. It’s what feeds …

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