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March 2013

Which Content Strategies Produce the Best ROI?

Content Marketing / By

Content marketing is more than just a buzzword; it’s a long-term business strategy that continues to shape how brands attract, engage, and convert audiences in the digital age. As consumer behavior has shifted dramatically toward online research and self-directed decision-making, content has become the primary bridge between businesses and their potential customers. Today, people consume […]

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Is 2013 the Best Time to Outsource Content?

Content Marketing, SEO Outsourcing / By

Content marketing is the foundation for creating and growing a targeted following, it could lead to better search rankings, improve lead generation, and drive your lead nurturing strategies. While content creation can be done in-house, experts agree that this may lead to lost time and resources and mediocre results.   Truth is, only you can

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Managing the Customer Experience: A How-to Guide

Marketing, Outsource / By

Every company is different and customer service management varies from one industry to the other. Some have a dedicated customer relations department that handles all consumer concerns. There are those who expect the marketing team to take care of the complaints, especially if it’s about promotions and pricing. Other companies rely on its sales team

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Sync Your Social Media Strategy with Your Content Strategy

Content Marketing, Marketing, Social Media Marketing / By

When Scott Monty, head of social media for Ford Motor Company, said that content is the currency of social media, I couldn’t agree more.     If online attention is becoming a commodity, then fresh and relevant content helps you buy it. Content is what drives people to connect to social media. It’s what feeds

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Things to Consider Before Designing Your Site

Marketing, Outsource, Web Design and Development / By

“What kind of site should we create?!”   I’ve heard this question from clients many times in the past. And as more websites continue to become a profit-generating medium, the same question continues to haunt many of today’s businesses owners who try to tap into this channel.   Whether you’re thinking of a web design

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