Our Blog
Google Moves to Encrypt All Search Activity, Except for Ad Clicks
Google started encrypting searches for all users logged into their Google accounts two years ago, and for searches done through the Chrome omnibox earlier this year. This month, the company
Starting a Business Blog in Eight Simple Steps
A blog is a good way to give your brand a voice and keep your website updated with fresh, relevant content. If you don’t have a blog for your business
Four Business Website Tips to Help Set Client Expectations
Customers will only call or service “bad” when it fails to meet their expectations. Your customers have some idea what they’re looking for when they stumble upon your company’s website
Five Questions to Determine If You’re Doing Your Website Copy Right
Almost every business has an official website, but many companies are making web copy mistakes that prevent them from maximizing the benefits of having their own website. Are you committing
Turning Bad Reviews into Good Opportunities
Customers trust reviews written by their peers much more than information on official websites or advertisements. When business owners see negative reviews, their first instinct is to get delete them
The Three Important Qualities of an Industry Leader
Do you think your company is an industry leader? Many companies mistakenly focus on comparing themselves to their competitors that they lose sight of what being an industry leader is
Seven Tips for More Productive Online Meetings
Collaborative businesses or entrepreneurs who work with outsourcing companies often rely on online meetings to communicate with and monitor their teams. Research about in-office meetings show that 25-50% of the
Four Tips for Effective Content Repurposing
Online marketers often run into problems when trying to think of unique ideas for content. If you’ve been running a marketing campaign that’s already churned out a lot of high-quality
Facebook Hashtags: How Do They Work and What are They For?
Twitter has been using hashtags since 2007, and it was only a matter of time until other social media sites followed suit. Instagram, Pinterest, and even Flickr use hashtags. When
The Four Building Blocks of a Successful Online Community
Building an online community around your brand is more important than ever thanks to social media. Having a community of brand advocates and happy customers provides many benefits to businesses
Appreciation Leads to Action: Five Calls-to-Action for Your Thank You Page
The “Thank You” page may be the last one in your eCommerce site’s sales process, but that doesn’t mean you shouldn’t put any effort into optimizing it. Default or template
Ensuring Your Marketing Campaign’s Success through Integration
One of the keys to a successful marketing campaign is to promote your brand where your consumers are, but what if they’re on multiple media channels? Having multiple marketing campaigns on multiple