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The Four Building Blocks of a Successful Online Community
Building an online community around your brand is more important than ever thanks to social media. Having a community of brand advocates and happy customers provides many benefits to businesses
Appreciation Leads to Action: Five Calls-to-Action for Your Thank You Page
The “Thank You” page may be the last one in your eCommerce site’s sales process, but that doesn’t mean you shouldn’t put any effort into optimizing it. Default or template
Ensuring Your Marketing Campaign’s Success through Integration
One of the keys to a successful marketing campaign is to promote your brand where your consumers are, but what if they’re on multiple media channels? Having multiple marketing campaigns on multiple
Communing with Ghosts: 3 Tips on Working with Ghost Bloggers
Maintaining a blog (or learning to maintain one) can take up a lot of time, and you might not have enough hours to go around when running your own business.
Surviving the Online Marketplace: How NOT to be a Commodity
One of the most challenging ways of staying relevant to your market is avoiding commodification. This phenomenon is prevalent in the online marketing world: you offer an innovative product or
Three Effective Social Customer Care Tips from Successful Businesses
Social media has completely changed how businesses handle their marketing, and has been altering the way companies deal with customer service. Many successful companies now use social media as a
Five Steps to Develop Your Social Media Strategy
You can’t enter a battle without a strategy, so you can’t expect to outshine your competition on social media channels without one either. Many businesses create social media accounts and
Budgeting for SEO: Most Popular SEO Pricing Models
For most marketers, knowing how much budget to allot for SEO can be challenging. Many of them only understand the basics of search marketing, without a clue on how much
The Perks of Modern Marketing
Consumers are tired of being marketed to, thus making traditional outbound marketing less effective. Today’s marketers need to take advantage of the modern ways in which consumers engage with brands,
How to Prevent Miscommunication in the Virtual Workplace
In an interesting article written by Keith Ferrazzi of Harvard Business Review, he says that lack of context causes miscommunication in the virtual workplace. And he’s right. It’s easier to
Achieving Brand Empathy through Outsourcing
It’s true – the level of empathy between brands and consumers is decreasing. The loyalty gap widens as more brands offering similar products and services vie for the attention of
How to Create a Social Media Policy in the Workplace
Much has been written about social media – from new and existing social networks and its effects on modern communication, to best practices and trends to watch out for year