“How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin Bestselling author and entrepreneur Seth Godin
In the advent of Facebook likes, many companies assume that customers like their pages because they love the brands that represent them. In truth, it is not always the case.
An often overlooked yet extremely important channel in the online marketing mix is email marketing. With the popularity of viral videos, search engine optimization, and social media, many business owners
A study from the Harvard Business Review Analytics Services report “The New Conversation: Taking Social Media from Talk to Action” reveals that a large percentage of organizations are still hesitant
Many startups blindly execute marketing strategies without much research or scientific basis. Some simply follow the marketing bandwagon: launch a website, pay SEO experts to rank them on top of
As members of the baby boomer generation near their retirement age, and Gen X moves into middle age, the social-centric, group-oriented Millennials or Generation Y as they call it, is