Let Go of Small Tasks and Start Delegating
Do you spend a lot of time on your computer, reading and answering tons of emails? Are you always working on so many tasks that an 8-hour workday doesn’t seem
How to Boost Your Online Credibility through Your Website
“How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin Bestselling author and entrepreneur Seth Godin
How to Make Customers Fall in Love with your Brand
In the advent of Facebook likes, many companies assume that customers like their pages because they love the brands that represent them. In truth, it is not always the case.
Does Your Business Need a Mobile Strategy?
The mobile technology boom enables consumers to have more power over the brands they choose to engage with. As more people opt for handheld devices, you are probably wondering if
Email Marketing: Reaching More Customers at a Lesser Cost
An often overlooked yet extremely important channel in the online marketing mix is email marketing. With the popularity of viral videos, search engine optimization, and social media, many business owners
Winning the Talent War through Outsourcing
The battle for talent is on. Multinational companies are no longer the only ones competing for great talent, even small and medium businesses have also joined the war for the
Are You Optimizing the Benefits of your Social Business Profile?
A study from the Harvard Business Review Analytics Services report “The New Conversation: Taking Social Media from Talk to Action” reveals that a large percentage of organizations are still hesitant
The Importance of Knowing your Customers’ Lifetime Value
Many startups blindly execute marketing strategies without much research or scientific basis. Some simply follow the marketing bandwagon: launch a website, pay SEO experts to rank them on top of
Why Small Businesses Should Start Blogging Now
‘Blogging’ has become an accepted addition to our vocabulary. But many startups still don’t know how to tap into this highly beneficial platform. Over 345 million people view more than
Every Business Owner Needs a Brand Story
Human connectivity as they say is the DNA of social media. People crave that strong emotional connection that comes with sharing stories. In a fierce business climate, brand stories are
Marketing to Generation Y: The Next Wave of Spenders
As members of the baby boomer generation near their retirement age, and Gen X moves into middle age, the social-centric, group-oriented Millennials or Generation Y as they call it, is
Managing Outsourcing Relationships
Regardless of the complexity of work to be transitioned offshore, managing relationships is an often overlooked yet extremely vital part of the outsourcing process. For those who are about to