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How to Prevent Miscommunication in the Virtual Workplace
In an interesting article written by Keith Ferrazzi of Harvard Business Review, he says that lack of context causes miscommunication in the virtual workplace. And he’s right. It’s easier to
Achieving Brand Empathy through Outsourcing
It’s true – the level of empathy between brands and consumers is decreasing. The loyalty gap widens as more brands offering similar products and services vie for the attention of
How to Create a Social Media Policy in the Workplace
Much has been written about social media – from new and existing social networks and its effects on modern communication, to best practices and trends to watch out for year
The Race to the Top: Outsourcing Your Way to Business Success
As the first quarter of 2013 draws to a close, business owners who didn’t take advantage of outsourcing in previous years are probably wondering if this is still a great
Which Content Strategies Produce the Best ROI?
Content marketing is more than just a buzzword; it’s a business strategy that’s here to stay for years to come. People use the internet to consume all types of content
How to Choose the Right CMS for Your Website
Content Management System (CMS) is a computer program used to create, edit and maintain content in a streamlined and uniform manner. The major use of CMS is to publish and
Is 2013 the Best Time to Outsource Content?
Content marketing is the foundation for creating and growing a targeted following, it could lead to better search rankings, improve lead generation, and drive your lead nurturing strategies. While content
Managing the Customer Experience: A How-to Guide
Every company is different and customer service management varies from one industry to the other. Some have a dedicated customer relations department that handles all consumer concerns. There are those
Sync Your Social Media Strategy with Your Content Strategy
When Scott Monty, head of social media for Ford Motor Company, said that content is the currency of social media, I couldn’t agree more. If online attention is
Things to Consider Before Designing Your Site
“What kind of site should we create?!” I’ve heard this question from clients many times in the past. And as more websites continue to become a profit-generating medium, the
Bring Huge Traffic Back to your Site in 5 Easy Steps
Is your site no longer driving the right number of leads it used to get? Take a closer look at your website and do a quick check on what is
Meta Title Changes on Google’s SERPs
It seems like Google has started modifying the way meta tags are written in search results by including colon and brand names on them. In the past, Google simply uses