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Sync Your Social Media Strategy with Your Content Strategy
When Scott Monty, head of social media for Ford Motor Company, said that content is the currency of social media, I couldn’t agree more. If online attention is
Things to Consider Before Designing Your Site
“What kind of site should we create?!” I’ve heard this question from clients many times in the past. And as more websites continue to become a profit-generating medium, the
Bring Huge Traffic Back to your Site in 5 Easy Steps
Is your site no longer driving the right number of leads it used to get? Take a closer look at your website and do a quick check on what is
Meta Title Changes on Google’s SERPs
It seems like Google has started modifying the way meta tags are written in search results by including colon and brand names on them. In the past, Google simply uses
Remarketing Ads: Is it Necessary for Your Business?
Let’s say you already have an optimized website with great content and awesome design. Your pages are ranking well and traffic overview is good. The sad reality says over 90%
Is it Time to Reposition Your Brand?
The marketing strategy that used to work for your brand may no longer apply as times change. More and more communication channels are available for businesses to optimize. The
Use SEO as a Lead Nurturing Strategy
As competition becomes tougher, you’re probably thinking how to further drive your lead generation strategy without exceeding your marketing budget. So I listed down some of the SEO services
Let Go of Small Tasks and Start Delegating
Do you spend a lot of time on your computer, reading and answering tons of emails? Are you always working on so many tasks that an 8-hour workday doesn’t seem
How to Boost Your Online Credibility through Your Website
“How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin Bestselling author and entrepreneur Seth Godin
How to Make Customers Fall in Love with your Brand
In the advent of Facebook likes, many companies assume that customers like their pages because they love the brands that represent them. In truth, it is not always the case.
Does Your Business Need a Mobile Strategy?
The mobile technology boom enables consumers to have more power over the brands they choose to engage with. As more people opt for handheld devices, you are probably wondering if
Email Marketing: Reaching More Customers at a Lesser Cost
An often overlooked yet extremely important channel in the online marketing mix is email marketing. With the popularity of viral videos, search engine optimization, and social media, many business owners