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Winning the Talent War through Outsourcing
The battle for talent is on. Multinational companies are no longer the only ones competing for great talent, even small and medium businesses have also joined the war for the
Are You Optimizing the Benefits of your Social Business Profile?
A study from the Harvard Business Review Analytics Services report “The New Conversation: Taking Social Media from Talk to Action” reveals that a large percentage of organizations are still hesitant
The Importance of Knowing your Customers’ Lifetime Value
Many startups blindly execute marketing strategies without much research or scientific basis. Some simply follow the marketing bandwagon: launch a website, pay SEO experts to rank them on top of
Why Small Businesses Should Start Blogging Now
‘Blogging’ has become an accepted addition to our vocabulary. But many startups still don’t know how to tap into this highly beneficial platform. Over 345 million people view more than
Every Business Owner Needs a Brand Story
Human connectivity as they say is the DNA of social media. People crave that strong emotional connection that comes with sharing stories. In a fierce business climate, brand stories are
Marketing to Generation Y: The Next Wave of Spenders
As members of the baby boomer generation near their retirement age, and Gen X moves into middle age, the social-centric, group-oriented Millennials or Generation Y as they call it, is
Managing Outsourcing Relationships
Regardless of the complexity of work to be transitioned offshore, managing relationships is an often overlooked yet extremely vital part of the outsourcing process. For those who are about to
Why SEO Rank Tracking is Important for Your Business
Business owners who invested in an SEO program will always want to know how they perform against all other competitors. Millions of customers are flocking online. Knowing that your business
Facebook Page vs. Company Website
“Why will I pay for a company website if I can set up a Facebook brand page for free?” In a recession-driven economy, this is what I hear many
Why It Makes Sense to Outsource Web Design
An informative and engaging website is a must for startups who want to command a strong online presence. Template-driven web designs, while convenient to setup and maintain, have several limitations.
Outsource Your Marketing In 4 Easy Steps
As times change, many aspects of marketing are proving to be worthy of outsourcing. In today’s information-rich landscape, social marketing, online lead generation, and customer analytics are only some of
A Business Owner’s Guide To Online Reputation Management
Whether you’re a small business owner or a professional (dentist, lawyer, doctor, architect, etc), trust that your customers, potential business partners, and investors will do a quick search about you