Google’s May 20 keynote at Google Marketing Live 2026 replaced keyword-first campaign management with Gemini-native workflows across ads, commerce, and measurement. Dynamic Search Ads sunset in September. Universal Cart integration lets users buy without leaving Google.
Brand positioning, messaging strategy, and client relationships stay in-house. Technical SEO, paid media management, content production, and reporting move offshore at 40–70% cost savings.
The virtual assistant services industry reached $19.6 billion in 2025, up from $4.12 billion in 2021, according to market analysis published by Today’s Woman, with IT-specialized virtual assistants accounting for a growing share as businesses shift technical support functions offshore to control cos
IT Virtual Assistant Market Surges to $19.6B as AI Tools Drive 2.4× Productivity Gains Read More »
