Month: July 2013

Four Tips for Effective Content Repurposing

Online marketers often run into problems when trying to think of unique ideas for content. If you’ve been running a marketing campaign that’s already churned out a lot of high-quality content, you can repurpose them to create something new. As public relations expert Denise Graveline says, the idea is to

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The Four Building Blocks of a Successful Online Community

Building an online community around your brand is more important than ever thanks to social media. Having a community of brand advocates and happy customers provides many benefits to businesses of every size and niche. Some of these benefits include:   No need to hard-sell all the time: An active,

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