Content marketing is more than just a buzzword; it’s a business strategy that’s here to stay for years to come. People use the internet to consume all types of content – from videos, blog posts, and news articles to white papers, social updates, and eBooks. It’s only fitting that marketers start focusing on this area, […]
Which Content Strategies Produce the Best ROI? Read More »
Content Management System (CMS) is a computer program used to create, edit and maintain content in a streamlined and uniform manner. The major use of CMS is to publish and maintain website content even though you lack skills in web programming. There are thousands of CMS you can choose from, but where website creation is
How to Choose the Right CMS for Your Website Read More »
Content marketing is the foundation for creating and growing a targeted following, it could lead to better search rankings, improve lead generation, and drive your lead nurturing strategies. While content creation can be done in-house, experts agree that this may lead to lost time and resources and mediocre results. Truth is, only you can
Is 2013 the Best Time to Outsource Content? Read More »
Every company is different and customer service management varies from one industry to the other. Some have a dedicated customer relations department that handles all consumer concerns. There are those who expect the marketing team to take care of the complaints, especially if it’s about promotions and pricing. Other companies rely on its sales team
Managing the Customer Experience: A How-to Guide Read More »
When Scott Monty, head of social media for Ford Motor Company, said that content is the currency of social media, I couldn’t agree more. If online attention is becoming a commodity, then fresh and relevant content helps you buy it. Content is what drives people to connect to social media. It’s what feeds
Sync Your Social Media Strategy with Your Content Strategy Read More »
“What kind of site should we create?!” I’ve heard this question from clients many times in the past. And as more websites continue to become a profit-generating medium, the same question continues to haunt many of today’s businesses owners who try to tap into this channel. Whether you’re thinking of a web design
Things to Consider Before Designing Your Site Read More »
Is your site no longer driving the right number of leads it used to get? Take a closer look at your website and do a quick check on what is missing. Is your web design too static or outdated? Are you giving your site visitors the content they need? Is it properly optimized for search
Bring Huge Traffic Back to your Site in 5 Easy Steps Read More »
It seems like Google has started modifying the way meta tags are written in search results by including colon and brand names on them. In the past, Google simply uses the title tags data you input into your site’s source code. According to an article from seroundtable.com, Google has started adding the company’s brand name
Meta Title Changes on Google’s SERPs Read More »
