The mobile technology boom enables consumers to have more power over the brands they choose to engage with. As more people opt for handheld devices, you are probably wondering if it’s necessary to add a mobile strategy to further boost your brand visibility online. Here are some considerations which
An often overlooked yet extremely important channel in the online marketing mix is email marketing. With the popularity of viral videos, search engine optimization, and social media, many business owners fail to see the cost-efficiency and effectiveness of a properly executed email campaign. The Email Intelligence Report Q3 2012 from ReturnPath shares that
A study from the Harvard Business Review Analytics Services report “The New Conversation: Taking Social Media from Talk to Action” reveals that a large percentage of organizations are still hesitant to get serious about social. Two-thirds of users surveyed had no formalized social media strategy, and just 7% had integrated
Many startups blindly execute marketing strategies without much research or scientific basis. Some simply follow the marketing bandwagon: launch a website, pay SEO experts to rank them on top of search pages, join tradeshows, setup a social media page, print flyers, and so on. But at the end of the
‘Blogging’ has become an accepted addition to our vocabulary. But many startups still don’t know how to tap into this highly beneficial platform. Over 345 million people view more than 2.5 billion blog pages each month – and that’s on WordPress alone. As a business owner, just imagine how
Business owners who invested in an SEO program will always want to know how they perform against all other competitors. Millions of customers are flocking online. Knowing that your business is found easily on the first page of Google, Yahoo! or Bing’s search results is a huge competitive advantage.
Today, I want to talk to you about how you can measure the effectiveness of outsourcing SEO services. Gaining and keeping your trust is very important to us, and so we only use techniques that give measurable results. We look at the following to ensure we give you the best
In today’s blog, I want to talk about outsourcing content to the Philippines. The Filipino literacy rate is at approximately 80%, and they are very fluent in English. This makes the Philippines a popular offshore content outsourcing provider. I want to make the process of outsourcing content easier by giving
Outsourcing helps you achieve your maximum potential when done the right way. As the Internet grew to become a powerful marketing tool, search engine optimization also grew to become one of the most outsourced services for businesses. In today’s blog, I want to talk to you about how you should
Today I want to talk to you about the importance of service level agreements when outsourcing services. Before starting any project, we talk to you about the service levels you require and give you our matching commitment. I want to discuss what is included in SLAs and why you should
