Let’s say you already have an optimized website with great content and awesome design. Your pages are ranking well and traffic overview is good. The sad reality says over 90% of your page visitors won’t convert to sales right away. The good news is, remarketing gives you a chance
As competition becomes tougher, you’re probably thinking how to further drive your lead generation strategy without exceeding your marketing budget. So I listed down some of the SEO services you can maximize for lead generation and lead nurturing. Find out how you can use them efficiently to help drive
Do you spend a lot of time on your computer, reading and answering tons of emails? Are you always working on so many tasks that an 8-hour workday doesn’t seem enough? Are there times when you ‘re itching to hire more staff but you’re not sure if they can do
“How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin Bestselling author and entrepreneur Seth Godin is right – there are so many ways to be amazing these days that it’s almost a shame not to
In the advent of Facebook likes, many companies assume that customers like their pages because they love the brands that represent them. In truth, it is not always the case. A study conducted by IBM entitled Why People Follow Brands reveals that customers are more pragmatic than emotional. They like
The mobile technology boom enables consumers to have more power over the brands they choose to engage with. As more people opt for handheld devices, you are probably wondering if it’s necessary to add a mobile strategy to further boost your brand visibility online. Here are some considerations which
An often overlooked yet extremely important channel in the online marketing mix is email marketing. With the popularity of viral videos, search engine optimization, and social media, many business owners fail to see the cost-efficiency and effectiveness of a properly executed email campaign. The Email Intelligence Report Q3 2012 from ReturnPath shares that
The battle for talent is on. Multinational companies are no longer the only ones competing for great talent, even small and medium businesses have also joined the war for the highly skilled workforce. A study of 2,642 HR professionals from organizations employing 50 to 2,500 people in eight European countries
A study from the Harvard Business Review Analytics Services report “The New Conversation: Taking Social Media from Talk to Action” reveals that a large percentage of organizations are still hesitant to get serious about social. Two-thirds of users surveyed had no formalized social media strategy, and just 7% had integrated
Many startups blindly execute marketing strategies without much research or scientific basis. Some simply follow the marketing bandwagon: launch a website, pay SEO experts to rank them on top of search pages, join tradeshows, setup a social media page, print flyers, and so on. But at the end of the
