‘Blogging’ has become an accepted addition to our vocabulary. But many startups still don’t know how to tap into this highly beneficial platform. Over 345 million people view more than 2.5 billion blog pages each month – and that’s on WordPress alone. As a business owner, just imagine how
Human connectivity as they say is the DNA of social media. People crave that strong emotional connection that comes with sharing stories. In a fierce business climate, brand stories are proving to become effective tools in convincing consumers. Those who know how to leverage the power of brand storytelling clearly
Business owners who invested in an SEO program will always want to know how they perform against all other competitors. Millions of customers are flocking online. Knowing that your business is found easily on the first page of Google, Yahoo! or Bing’s search results is a huge competitive advantage.
“Why will I pay for a company website if I can set up a Facebook brand page for free?” In a recession-driven economy, this is one of the most common questions I hear from small business owners: “Do I really need a website when I already have a Facebook page?”
An informative and engaging website is a must for startups who want to command a strong online presence. Template-driven web designs, while convenient to setup and maintain, have several limitations. These formats typically don’t have the flexibility to adapt to the needs of a growing business. Employing in-house designers
As times change, many aspects of marketing are proving to be worthy of outsourcing. In today’s information-rich landscape, social marketing, online lead generation, and customer analytics are only some of the tasks small business owners should leave to experts outside their organization. Marketing requires a great deal of specialization and
Whether you’re a small business owner or a professional—such as a dentist, lawyer, doctor, architect, consultant, or financial advisor—you should assume that people will search for you online before deciding to do business with you. Today’s consumers are more informed and cautious than ever. Before making a purchase, booking an
Are potential outsourcing problems holding you back from using remote freelancers to expand your business? As with everything in business, you are bound to face issues and learning experiences when you consider business development outsourcing services to get to your goals. But if you are new to the outsourcing scene,
Small businesses have huge impact to the economy. Take a look at these stats. According to the data released by U.S. Small Business Administration, a small business is defined as an organization with less than 500 employees. In the U.S. alone, these companies represent a whopping 99.7% of all
Trusting your brand to someone else can be daunting. It’s true, nobody knows your business any more than you do and no one else could be as driven about serving your customers as much as you are. But you need a strong social media presence to stay ahead. With so
