Much has been written about social media – from new and existing social networks and its effects on modern communication, to best practices and trends to watch out for year after year. As its popularity grows, so does its influence on many aspects including its impact in the workplace.
As the first quarter of 2013 draws to a close, business owners who didn’t take advantage of outsourcing in previous years are probably wondering if this is still a great time to get an outsourcing partner. Well, I say that there’s no better time to get one but now.
Content marketing is more than just a buzzword; it’s a long-term business strategy that continues to shape how brands attract, engage, and convert audiences in the digital age. As consumer behavior has shifted dramatically toward online research and self-directed decision-making, content has become the primary bridge between businesses and their
Content Management System (CMS) is a computer program used to create, edit and maintain content in a streamlined and uniform manner. The major use of CMS is to publish and maintain website content even though you lack skills in web programming. There are thousands of CMS you can choose from,
Content marketing is the foundation for creating and growing a targeted following, it could lead to better search rankings, improve lead generation, and drive your lead nurturing strategies. While content creation can be done in-house, experts agree that this may lead to lost time and resources and mediocre results.
Every company is different and customer service management varies from one industry to the other. Some have a dedicated customer relations department that handles all consumer concerns. There are those who expect the marketing team to take care of the complaints, especially if it’s about promotions and pricing. Other companies
When Scott Monty, head of social media for Ford Motor Company, said that content is the currency of social media, I couldn’t agree more. If online attention is becoming a commodity, then fresh and relevant content helps you buy it. Content is what drives people to connect to
“What kind of site should we create?!” I’ve heard this question from clients many times in the past. And as more websites continue to become a profit-generating medium, the same question continues to haunt many of today’s businesses owners who try to tap into this channel. Whether you’re
Is your site no longer driving the right number of leads it used to get? Take a closer look at your website and do a quick check on what is missing. Is your web design too static or outdated? Are you giving your site visitors the content they need? Is
It seems like Google has started modifying the way meta tags are written in search results by including colon and brand names on them. In the past, Google simply uses the title tags data you input into your site’s source code. According to an article from seroundtable.com, Google has started
