A business starts with an idea. While conceptualizing, you list down all the services you want to offer – and not all of them may necessarily be suited to your expertise. This doesn’t have to be a bad thing but it does mean you will need some help. When setting up and growing your business, […]
Web Development Outsourcing: Filling the Knowledge Gap & Growing Your Business Read More »
Maintaining a blog (or learning to maintain one) can take up a lot of time, and you might not have enough hours to go around when running your own business. Outsourcing content writers is a good way to make sure your blog has a constant stream of fresh content, but working with a ghost blogger
Communing with Ghosts: 3 Tips on Working with Ghost Bloggers Read More »
For most marketers, knowing how much budget to allot for SEO can be challenging. Many of them only understand the basics of search marketing, without a clue on how much time and effort are involved in managing those rankings. For the benefit of those who are new to SEO, here are the common pricing
Budgeting for SEO: Most Popular SEO Pricing Models Read More »
It’s true – the level of empathy between brands and consumers is decreasing. The loyalty gap widens as more brands offering similar products and services vie for the attention of the same target customers. Some companies fail to take advantage of outsourcing simply because they fear that the outsourcing provider may not be able
Achieving Brand Empathy through Outsourcing Read More »
As the first quarter of 2013 draws to a close, business owners who didn’t take advantage of outsourcing in previous years are probably wondering if this is still a great time to get an outsourcing partner. Well, I say that there’s no better time to get one but now. I’ve said this many times,
The Race to the Top: Outsourcing Your Way to Business Success Read More »
Every company is different and customer service management varies from one industry to the other. Some have a dedicated customer relations department that handles all consumer concerns. There are those who expect the marketing team to take care of the complaints, especially if it’s about promotions and pricing. Other companies rely on its sales team
Managing the Customer Experience: A How-to Guide Read More »
“What kind of site should we create?!” I’ve heard this question from clients many times in the past. And as more websites continue to become a profit-generating medium, the same question continues to haunt many of today’s businesses owners who try to tap into this channel. Whether you’re thinking of a web design
Things to Consider Before Designing Your Site Read More »
Is your site no longer driving the right number of leads it used to get? Take a closer look at your website and do a quick check on what is missing. Is your web design too static or outdated? Are you giving your site visitors the content they need? Is it properly optimized for search
Bring Huge Traffic Back to your Site in 5 Easy Steps Read More »
The marketing strategy that used to work for your brand may no longer apply as times change. More and more communication channels are available for businesses to optimize. The modern consumer is more discerning than ever. Your competitors are possibly tapping an ROI-driven medium and you’re not. Brand repositioning is one of the most significant
Is it Time to Reposition Your Brand? Read More »
The battle for talent is on. Multinational companies are no longer the only ones competing for great talent, even small and medium businesses have also joined the war for the highly skilled workforce. A study of 2,642 HR professionals from organizations employing 50 to 2,500 people in eight European countries as well as China and
Winning the Talent War through Outsourcing Read More »
