Do you think your company is an industry leader? Many companies mistakenly focus on comparing themselves to their competitors that they lose sight of what being an industry leader is about. It’s not just about who has the highest amount of sales or profit. Here’s a list of qualities your company should focus on acquiring […]
The Three Important Qualities of an Industry Leader Read More »
Collaborative businesses or entrepreneurs who work with outsourcing companies often rely on online meetings to communicate with and monitor their teams. Research about in-office meetings show that 25-50% of the time people spend in meetings is wasted for a number of reasons, including poor organization and a lack of focus. Online meetings can also go
Seven Tips for More Productive Online Meetings Read More »
Online marketers often run into problems when trying to think of unique ideas for content. If you’ve been running a marketing campaign that’s already churned out a lot of high-quality content, you can repurpose them to create something new. As public relations expert Denise Graveline says, the idea is to “wring every last bit of
Four Tips for Effective Content Repurposing Read More »
Twitter has been using hashtags since 2007, and it was only a matter of time until other social media sites followed suit. Instagram, Pinterest, and even Flickr use hashtags. When Facebook launched its own hashtags, it wasn’t a move to directly compete with Twitter. They launched hashtags to follow current social network norms and provide
Facebook Hashtags: How Do They Work and What are They For? Read More »
Building an online community around your brand is more important than ever thanks to social media. Having a community of brand advocates and happy customers provides many benefits to businesses of every size and niche. Some of these benefits include: No need to hard-sell all the time: An active, loyal community will start their
The Four Building Blocks of a Successful Online Community Read More »
The “Thank You” page may be the last one in your eCommerce site’s sales process, but that doesn’t mean you shouldn’t put any effort into optimizing it. Default or template thank you pages are wasted opportunities. Customers who reach these pages have already confirmed they trust you and are interested in your products, so your
Appreciation Leads to Action: Five Calls-to-Action for Your Thank You Page Read More »
One of the keys to a successful marketing campaign is to promote your brand where your consumers are, but what if they’re on multiple media channels? Having multiple marketing campaigns on multiple platforms can help you reach your target market and improve your brand’s exposure, but true success can only happen through integration. You need to make
Ensuring Your Marketing Campaign’s Success through Integration Read More »
Maintaining a blog (or learning to maintain one) can take up a lot of time, and you might not have enough hours to go around when running your own business. Outsourcing content writers is a good way to make sure your blog has a constant stream of fresh content, but working with a ghost blogger
Communing with Ghosts: 3 Tips on Working with Ghost Bloggers Read More »
One of the most challenging ways of staying relevant to your market is avoiding commodification. This phenomenon is prevalent in the online marketing world: you offer an innovative product or service, you enjoy initial success, and everyone else follows suit. Soon your innovative solution becomes just another commodity. To survive the online marketplace, you
Surviving the Online Marketplace: How NOT to be a Commodity Read More »
Social media has completely changed how businesses handle their marketing, and has been altering the way companies deal with customer service. Many successful companies now use social media as a customer service channel to respond to complaints and inquiries. These days, ignoring comments, questions, and complaints on your social media channels can be just as
Three Effective Social Customer Care Tips from Successful Businesses Read More »
