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Facebook Hashtags: How Do They Work and What are They For?

Twitter has been using hashtags since 2007, and it was only a matter of time until other social media sites followed suit. Instagram, Pinterest, and even Flickr use hashtags. When Facebook launched its own hashtags, it wasn’t a move to directly compete with Twitter. They launched hashtags to follow current social network norms and provide …

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The Four Building Blocks of a Successful Online Community

Building an online community around your brand is more important than ever thanks to social media. Having a community of brand advocates and happy customers provides many benefits to businesses of every size and niche. Some of these benefits include:   No need to hard-sell all the time: An active, loyal community will start their …

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Appreciation Leads to Action: Five Calls-to-Action for Your Thank You Page

The “Thank You” page may be the last one in your eCommerce site’s sales process, but that doesn’t mean you shouldn’t put any effort into optimizing it. Default or template thank you pages are wasted opportunities. Customers who reach these pages have already confirmed they trust you and are interested in your products, so your …

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Ensuring Your Marketing Campaign’s Success through Integration

One of the keys to a successful marketing campaign is to promote your brand where your consumers are, but what if they’re on multiple media channels? Having multiple marketing campaigns on multiple platforms can help you reach your target market and improve your brand’s exposure, but true success can only happen through integration. You need to make …

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Surviving the Online Marketplace: How NOT to be a Commodity

One of the most challenging ways of staying relevant to your market is avoiding commodification. This phenomenon is prevalent in the online marketing world: you offer an innovative product or service, you enjoy initial success, and everyone else follows suit. Soon your innovative solution becomes just another commodity.   To survive the online marketplace, you …

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Three Effective Social Customer Care Tips from Successful Businesses

Social media has completely changed how businesses handle their marketing, and has been altering the way companies deal with customer service. Many successful companies now use social media as a customer service channel to respond to complaints and inquiries. These days, ignoring comments, questions, and complaints on your social media channels can be just as …

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