You can’t enter a battle without a strategy, so you can’t expect to outshine your competition on social media channels without one either. Many businesses create social media accounts and post on them from time to time without a solid plan. If you haven’t started with social media marketing yet, or already have accounts on […]
Five Steps to Develop Your Social Media Strategy Read More »
For most marketers, knowing how much budget to allot for SEO can be challenging. Many of them only understand the basics of search marketing, without a clue on how much time and effort are involved in managing those rankings. For the benefit of those who are new to SEO, here are the common pricing
Budgeting for SEO: Most Popular SEO Pricing Models Read More »
Consumers are tired of being marketed to, thus making traditional outbound marketing less effective. Today’s marketers need to take advantage of the modern ways in which consumers engage with brands, and learn how they arrive at their decisions to purchase products and services. Enterprise-level companies, having established their own set of rules and methodologies,
The Perks of Modern Marketing Read More »
In an interesting article written by Keith Ferrazzi of Harvard Business Review, he says that lack of context causes miscommunication in the virtual workplace. And he’s right. It’s easier to sense tension among peers if you can see them face to face in a meeting than when they’re speaking with you in a teleconference call.
How to Prevent Miscommunication in the Virtual Workplace Read More »
It’s true – the level of empathy between brands and consumers is decreasing. The loyalty gap widens as more brands offering similar products and services vie for the attention of the same target customers. Some companies fail to take advantage of outsourcing simply because they fear that the outsourcing provider may not be able
Achieving Brand Empathy through Outsourcing Read More »
Much has been written about social media – from new and existing social networks and its effects on modern communication, to best practices and trends to watch out for year after year. As its popularity grows, so does its influence on many aspects including its impact in the workplace. Nowadays, a number of
How to Create a Social Media Policy in the Workplace Read More »
As the first quarter of 2013 draws to a close, business owners who didn’t take advantage of outsourcing in previous years are probably wondering if this is still a great time to get an outsourcing partner. Well, I say that there’s no better time to get one but now. I’ve said this many times,
The Race to the Top: Outsourcing Your Way to Business Success Read More »
Content marketing is more than just a buzzword; it’s a business strategy that’s here to stay for years to come. People use the internet to consume all types of content – from videos, blog posts, and news articles to white papers, social updates, and eBooks. It’s only fitting that marketers start focusing on this area,
Which Content Strategies Produce the Best ROI? Read More »
Content Management System (CMS) is a computer program used to create, edit and maintain content in a streamlined and uniform manner. The major use of CMS is to publish and maintain website content even though you lack skills in web programming. There are thousands of CMS you can choose from, but where website creation is
How to Choose the Right CMS for Your Website Read More »
Content marketing is the foundation for creating and growing a targeted following, it could lead to better search rankings, improve lead generation, and drive your lead nurturing strategies. While content creation can be done in-house, experts agree that this may lead to lost time and resources and mediocre results. Truth is, only you can
Is 2013 the Best Time to Outsource Content? Read More »
