Google Moves to Encrypt All Search Activity, Except for Ad Clicks

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Google started encrypting searches for all users logged into their Google accounts two years ago, and for searches done through the Chrome omnibox earlier this year. This month, the company confirmed that they are “now working to bring this extra protection to more users who are not signed in.” Secured or encrypted searches withhold search [...]

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Starting a Business Blog in Eight Simple Steps

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A blog is a good way to give your brand a voice and keep your website updated with fresh, relevant content. If you don’t have a blog for your business yet, it’s time to get started. Setting up a blog is fairly simple if you follow these steps.   Determine Your Blog’s Goal   You’re [...]

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Four Business Website Tips to Help Set Client Expectations

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Customers will only call or service “bad” when it fails to meet their expectations. Your customers have some idea what they’re looking for when they stumble upon your company’s website through search engines, but the information they find on your website or downloadable materials can alter their expectations. Having an overview of your services and [...]

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Five Questions to Determine If You’re Doing Your Website Copy Right

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Almost every business has an official website, but many companies are making web copy mistakes that prevent them from maximizing the benefits of having their own website. Are you committing any errors that make your website less appealing and cost you sales or conversions? Here are five questions to help you find out.   Are [...]

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Turning Bad Reviews into Good Opportunities

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Customers trust reviews written by their peers much more than information on official websites or advertisements. When business owners see negative reviews, their first instinct is to get delete them and hope nobody notices. Negative reviews might not be something you want to see on your website or business listing pages, but they can actually [...]

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The Three Important Qualities of an Industry Leader

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Do you think your company is an industry leader? Many companies mistakenly focus on comparing themselves to their competitors that they lose sight of what being an industry leader is about. It’s not just about who has the highest amount of sales or profit. Here’s a list of qualities your company should focus on acquiring [...]

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Seven Tips for More Productive Online Meetings

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Collaborative businesses or entrepreneurs who work with outsourcing companies often rely on online meetings to communicate with and monitor their teams. Research about in-office meetings show that 25-50% of the time people spend in meetings is wasted for a number of reasons, including poor organization and a lack of focus. Online meetings can also go [...]

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Four Tips for Effective Content Repurposing

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Online marketers often run into problems when trying to think of unique ideas for content. If you’ve been running a marketing campaign that’s already churned out a lot of high-quality content, you can repurpose them to create something new. As public relations expert Denise Graveline says, the idea is to “wring every last bit of [...]

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Facebook Hashtags: How Do They Work and What are They For?

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Twitter has been using hashtags since 2007, and it was only a matter of time until other social media sites followed suit. Instagram, Pinterest, and even Flickr use hashtags. When Facebook launched its own hashtags, it wasn’t a move to directly compete with Twitter. They launched hashtags to follow current social network norms and provide [...]

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The Four Building Blocks of a Successful Online Community

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Building an online community around your brand is more important than ever thanks to social media. Having a community of brand advocates and happy customers provides many benefits to businesses of every size and niche. Some of these benefits include:   No need to hard-sell all the time: An active, loyal community will start their [...]

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